Underline builds and operates modern fiber networks that support internet access, water systems, and energy infrastructure, helping communities thrive through a fully financed and managed solution.
Lifecycle
Lifecycle Marketing
Built Mage’s Lifecycle marketing strategy from 0 - 1 to drive product adoption and Pro-tier signups
Scaled with zero paid support. Executed the entire lifecycle program in-house without agencies or budget, supporting over 7,000 users and driving Pro signups through targeted enablement and customer stories.
Built a full-stack lifecycle program from scratch. Designed and launched Mage’s entire lifecycle system using behavioral data and product usage signals, integrating Segment, Resend, and internal product events.
Increased activation and onboarding performance. Improved onboarding completion and lifted trial-to-activation conversions through modular email sequences tailored by user behavior.
60%
Onboarding
completion rate
30% ↑
Trial signups
45% ↑
New feature
adoption