Mage is a data orchestration tool that helps teams build, run, and manage data workflows with an intuitive UI and powerful orchestration features.
Cross-Functional Production & Content Development. Collaborated with product and engineering teams to coordinate demo timing and technical content delivery, while creating comprehensive marketing materials including demo scripts, documentation, and company swag. Managed logistics using Airtable and Asana to ensure seamless execution across multiple concurrent events.
Multi-Format Event Strategy & Execution. Developed and managed diverse event portfolio spanning virtual webinars, in-person meetups, industry conferences, and large-scale hackathons targeting prospects, existing users, and partners in the data engineering space. Created scalable event frameworks that supported both intimate educational sessions and high-volume community engagement initiatives.
Community-Driven Lead Generation & Education. Designed events that served multiple objectives simultaneously - generating qualified leads, educating users on data engineering best practices, building brand community, and supporting product launch initiatives. Positioned Mage as a thought leader in the data engineering space through strategic content and speaker selection.
Planned and executed comprehensive events program including webinars, meetups, conferences, and hackathons, driving lead generation, user education, and community building across the data engineering ecosystem through strategic cross-functional coordination.
Event Marketing
Events
100+
High-value accounts
Content Strategy & Agency Management. Managed external content agency partnership by guiding editorial direction, defining topic clusters around data, data engineering, and AI-related keywords, and editing hundreds of blog posts for quality and SEO optimization. Established content workflows that translated technical AI/ML concepts into accessible educational content that positioned Mage as a thought leader.
SEO Foundation & Initial Growth. Developed Mage's initial SEO strategy from ground zero using Ahrefs and Google Analytics, defining core content themes and keyword priorities based on target personas in the data engineering and AI/ML space. Scaled organic traffic from 0 to 1,400+ monthly visitors during the product's beta phase through strategic content planning and execution.
Technical Optimization & Performance Tracking. Implemented internal linking strategies to improve site authority and user experience while tracking keyword rankings and organic conversion performance. Monitored content-to-conversion pathways to ensure educational content effectively drove product signups and user adoption, contributing to sustained growth in acquisition.
Built and scaled Mage's organic search presence from zero to 1,400+ monthly visitors during beta phase, then achieved 6x traffic growth through strategic content development and agency management, driving consistent product signups and user acquisition.
SEO Strategy
SEO
80%
Account engagement rate
100+
High-value accounts
Personalized Content & Campaign Creation. Collaborated with DevRel to create custom marketing materials, demo scripts, and documentation tailored to specific account use cases and industries. Developed scalable content frameworks that enabled 1:few personalization across target account segments while maintaining relevance and quality.
Strategic Account Intelligence & Prioritization. Leveraged CommonRoom and ZoomInfo Marketing OS to conduct deep account research and scoring based on product usage patterns and revenue potential. Analyzed intent data to identify buying signals and prioritized accounts across industry verticals, team sizes, and functional roles (students, data analysts, data engineers).
Multi-Channel Account Engagement. Executed coordinated outreach campaigns across Slack, email, and LinkedIn, delivering personalized messaging and content based on account intelligence and engagement history. Managed the full sales and marketing coordination process, ensuring seamless handoffs and consistent account experiences.
Developed and executed a comprehensive ABM program targeting 100+ high-value accounts, creating personalized campaigns and custom materials at scale while coordinating sales and marketing efforts to drive engagement and pipeline acceleration.
Account-Based Marketing
ABM
60%
Onboarding
completion rate
30% ↑
Trial signups
45% ↑
New feature
adoption
Scaled with zero paid support. Executed the entire lifecycle program in-house without agencies or budget, supporting over 7,000 users and driving Pro signups through targeted enablement and customer stories.
Increased activation and onboarding performance. Improved onboarding completion and lifted trial-to-activation conversions through modular email sequences tailored by user behavior.
Built a full-stack lifecycle program from scratch. Designed and launched Mage’s entire lifecycle system using behavioral data and product usage signals, integrating Segment, Resend, and internal product events.
Built Mage’s Lifecycle marketing strategy from 0 - 1 to drive product adoption and Pro-tier signups
Lifecycle Marketing
Lifecycle
5%
Response rate
45+
Qualified leads/month
Multi-Channel Outbound Campaign Management. Executed personalized cold outreach campaigns across email and other channels, focusing on value-driven messaging that resonated with data team pain points. Managed campaign cadences, A/B tested messaging approaches, and optimized sequences based on engagement metrics and response rates.
Strategic Prospecting & Lead Generation. Developed targeted prospecting strategies using HubSpot and Fiber.ai to identify and segment SMB companies with small data teams. Created detailed prospect lists and implemented systematic outreach sequences to reach C-level executives and data team leaders at target companies.
Meeting Qualification & Handoff Coordination. Qualified inbound and outbound leads through discovery conversations, scheduled demos with the executive team, and participated in handoff calls to ensure smooth transitions. Managed follow-up deliverables and next steps to maintain momentum in the sales cycle.
Built and executed a comprehensive sales development process targeting SMB executives with small data teams, managing the full pipeline from prospecting through meeting handoff to drive qualified opportunities for the founding team.
Sales Development
Sales
Lifecycle
Lifecycle Marketing
Built Mage’s Lifecycle marketing strategy from 0 - 1 to drive product adoption and Pro-tier signups
Scaled with zero paid support. Executed the entire lifecycle program in-house without agencies or budget, supporting over 7,000 users and driving Pro signups through targeted enablement and customer stories.
Built a full-stack lifecycle program from scratch. Designed and launched Mage’s entire lifecycle system using behavioral data and product usage signals, integrating Segment, Resend, and internal product events.
Increased activation and onboarding performance. Improved onboarding completion and lifted trial-to-activation conversions through modular email sequences tailored by user behavior.
60%
Onboarding
completion rate
30% ↑
Trial signups
45% ↑
New feature
adoption
Sales
Sales Development
Built and executed a comprehensive sales development process targeting SMB executives with small data teams, managing the full pipeline from prospecting through meeting handoff to drive qualified opportunities for the founding team.
Meeting Qualification & Handoff Coordination. Qualified inbound and outbound leads through discovery conversations, scheduled demos with the executive team, and participated in handoff calls to ensure smooth transitions. Managed follow-up deliverables and next steps to maintain momentum in the sales cycle.
Strategic Prospecting & Lead Generation. Developed targeted prospecting strategies using HubSpot and Fiber.ai to identify and segment SMB companies with small data teams. Created detailed prospect lists and implemented systematic outreach sequences to reach C-level executives and data team leaders at target companies.
Multi-Channel Outbound Campaign Management. Executed personalized cold outreach campaigns across email and other channels, focusing on value-driven messaging that resonated with data team pain points. Managed campaign cadences, A/B tested messaging approaches, and optimized sequences based on engagement metrics and response rates.
5%
Response rate
45+
Qualified leads/month
ABM
Account-Based Marketing
Developed and executed a comprehensive ABM program targeting 100+ high-value accounts, creating personalized campaigns and custom materials at scale while coordinating sales and marketing efforts to drive engagement and pipeline acceleration.
Multi-Channel Account Engagement. Executed coordinated outreach campaigns across Slack, email, and LinkedIn, delivering personalized messaging and content based on account intelligence and engagement history. Managed the full sales and marketing coordination process, ensuring seamless handoffs and consistent account experiences.
Strategic Account Intelligence & Prioritization. Leveraged CommonRoom and ZoomInfo Marketing OS to conduct deep account research and scoring based on product usage patterns and revenue potential. Analyzed intent data to identify buying signals and prioritized accounts across industry verticals, team sizes, and functional roles (students, data analysts, data engineers).
Personalized Content & Campaign Creation. Collaborated with DevRel to create custom marketing materials, demo scripts, and documentation tailored to specific account use cases and industries. Developed scalable content frameworks that enabled 1:few personalization across target account segments while maintaining relevance and quality.
80%
Account engagement-rate
100+
High-value
account
SEO
SEO Strategy
Built and scaled Mage's organic search presence from zero to 1,400+ monthly visitors during beta phase, then achieved 6x traffic growth through strategic content development and agency management, driving consistent product signups and user acquisition.
Technical Optimization & Performance Tracking. Implemented internal linking strategies to improve site authority and user experience while tracking keyword rankings and organic conversion performance. Monitored content-to-conversion pathways to ensure educational content effectively drove product signups and user adoption, contributing to sustained growth in acquisition.
SEO Foundation & Initial Growth. Developed Mage's initial SEO strategy from ground zero using Ahrefs and Google Analytics, defining core content themes and keyword priorities based on target personas in the data engineering and AI/ML space. Scaled organic traffic from 0 to 1,400+ monthly visitors during the product's beta phase through strategic content planning and execution.
Content Strategy & Agency Management. Managed external content agency partnership by guiding editorial direction, defining topic clusters around data, data engineering, and AI-related keywords, and editing hundreds of blog posts for quality and SEO optimization. Established content workflows that translated technical AI/ML concepts into accessible educational content that positioned Mage as a thought leader.
6x ↑
Organic traffic
Events
Events Marketing
Planned and executed comprehensive events program including webinars, meetups, conferences, and hackathons, driving lead generation, user education, and community building across the data engineering ecosystem through strategic cross-functional coordination.
Community-Driven Lead Generation & Education. Designed events that served multiple objectives simultaneously - generating qualified leads, educating users on data engineering best practices, building brand community, and supporting product launch initiatives. Positioned Mage as a thought leader in the data engineering space through strategic content and speaker selection.
Multi-Format Event Strategy & Execution. Developed and managed diverse event portfolio spanning virtual webinars, in-person meetups, industry conferences, and large-scale hackathons targeting prospects, existing users, and partners in the data engineering space. Created scalable event frameworks that supported both intimate educational sessions and high-volume community engagement initiatives.
Cross-Functional Production & Content Development. Collaborated with product and engineering teams to coordinate demo timing and technical content delivery, while creating comprehensive marketing materials including demo scripts, documentation, and company swag. Managed logistics using Airtable and Asana to ensure seamless execution across multiple concurrent events.
Mage is a data orchestration tool that helps teams build, run, and manage data workflows with an intuitive UI and powerful orchestration features.