Last of Seven is a luxury foods company focused on brining unique, innovative, & delicious foods to charcuterie boards
Last of Seven is a luxury foods company focused on brining unique, innovative, & delicious foods to charcuterie boards
LAST OF SEVEN
LAST OF SEVEN
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Performance
Performance Marketing
Managed $15K paid media budget across Google and Meta, optimizing with A/B testing to identify Meta as top conversion channel while producing all ad creative in-house through photoshoot direction and Photoshop.
Performance Analysis & Campaign Optimization. Tracked and analyzed campaign performance across both platforms, using conversion data and sales attribution to guide budget optimization decisions. Focused on dual objectives of brand awareness and direct conversions, continuously testing creative variations and audience targeting to improve campaign effectiveness.
Multi-Platform Budget Management & Optimization. Initiated balanced budget allocation across Google PPC and Meta advertising platforms, conducting systematic A/B testing to evaluate channel performance and conversion rates. Strategically reallocated budget toward Meta campaigns based on superior sales generation performance, maximizing ROI across paid media spend.
Creative Production & Campaign Development. Led in-house creative production by directing photoshoots for product imagery and designing advertising campaigns using Adobe Photoshop. Developed brand-consistent creative assets that supported both brand awareness and conversion objectives, maintaining creative control while managing production costs.
Product
Product Development
Led product development for luxury pickle brand, launching 6 products from concept to market in 1-year cycles and driving 20% monthly growth through market research and positioning.
Cross-Functional Product Management. Managed product development timelines and coordinated with external product designers to bring concepts from ideation through launch within 1-year cycles. Oversaw product specifications, packaging design, and launch readiness to ensure market-ready products that met brand standards and consumer expectations.
Market Research & Competitive Analysis. Conducted comprehensive market research to identify opportunities in the premium specialty food segment, analyzing consumer preferences, pricing strategies, and competitive landscape to inform product positioning. Developed strategic insights that guided product concepts and differentiation strategies in the luxury pickle market.
6
New products launched
20%
Month-over-month growth
Product Strategy & Positioning. Defined product positioning and go-to-market strategies for each of 6 luxury pickle varieties, creating compelling value propositions that justified premium pricing and target market appeal. Collaborated closely with CEO to align product vision with business objectives and brand strategy.
Social Media &
Influencer Marketing
Built influencer partnership program securing 20+ collaborations with high-income women, driving 30% monthly sales growth through data-driven selection and diverse campaigns.
Audience-Driven Social Media Strategy. Designed social media campaigns specifically targeting affluent women in key geographic markets, leveraging influencer partnerships to build brand credibility and drive conversion. Integrated influencer content with broader social media strategy to amplify reach and engagement across target demographics.
Strategic Influencer Identification & Vetting. Developed systematic approach to identify niche market influencers aligned with luxury food positioning, requesting detailed follower metrics, geographic breakdowns, and demographic data to ensure quality audience alignment. Focused on influencers whose audiences matched target demographic of women aged 30-70 in high-income regions.
30% ↑
Monthly sales attributed to influencer program
3.5x
ROAS on influencer investments
Multi-Format Partnership Campaign Management. Executed diverse campaign structures including one-off promotional posts and ongoing brand partnerships, creating flexible collaboration models that maximized reach while maintaining authentic brand representation. Managed relationship development and campaign coordination across 20+ active partnerships simultaneously.
Performance
Product
Product Development
Led product development for luxury pickle brand, launching 6 products from concept to market in 1-year cycles and driving 20% monthly growth through market research and positioning.
Product Strategy & Positioning. Defined product positioning and go-to-market strategies for each of 6 luxury pickle varieties, creating compelling value propositions that justified premium pricing and target market appeal. Collaborated closely with CEO to align product vision with business objectives and brand strategy.
Cross-Functional Product Management. Managed product development timelines and coordinated with external product designers to bring concepts from ideation through launch within 1-year cycles. Oversaw product specifications, packaging design, and launch readiness to ensure market-ready products that met brand standards and consumer expectations.
Market Research & Competitive Analysis. Conducted comprehensive market research to identify opportunities in the premium specialty food segment, analyzing consumer preferences, pricing strategies, and competitive landscape to inform product positioning. Developed strategic insights that guided product concepts and differentiation strategies in the luxury pickle market.
6
New products launched
20%
Month-over-month growth
Social
Performance Marketing
Managed $15K paid media budget across Google and Meta, optimizing with A/B testing to identify Meta as top conversion channel while producing all ad creative in-house through photoshoot direction and Photoshop.
Performance Analysis & Campaign Optimization. Tracked and analyzed campaign performance across both platforms, using conversion data and sales attribution to guide budget optimization decisions. Focused on dual objectives of brand awareness and direct conversions, continuously testing creative variations and audience targeting to improve campaign effectiveness.
Multi-Platform Budget Management & Optimization. Initiated balanced budget allocation across Google PPC and Meta advertising platforms, conducting systematic A/B testing to evaluate channel performance and conversion rates. Strategically reallocated budget toward Meta campaigns based on superior sales generation performance, maximizing ROI across paid media spend.
Creative Production & Campaign Development. Led in-house creative production by directing photoshoots for product imagery and designing advertising campaigns using Adobe Photoshop. Developed brand-consistent creative assets that supported both brand awareness and conversion objectives, maintaining creative control while managing production costs.
Social
Social Media & Influencer Marketing
Built influencer partnership program securing 20+ collaborations with high-income women, driving 30% monthly sales growth through data-driven selection and diverse campaigns.
Audience-Driven Social Media Strategy. Designed social media campaigns specifically targeting affluent women in key geographic markets, leveraging influencer partnerships to build brand credibility and drive conversion. Integrated influencer content with broader social media strategy to amplify reach and engagement across target demographics.
Strategic Influencer Identification & Vetting. Developed systematic approach to identify niche market influencers aligned with luxury food positioning, requesting detailed follower metrics, geographic breakdowns, and demographic data to ensure quality audience alignment. Focused on influencers whose audiences matched target demographic of women aged 30-70 in high-income regions.
Multi-Format Partnership Campaign Management. Executed diverse campaign structures including one-off promotional posts and ongoing brand partnerships, creating flexible collaboration models that maximized reach while maintaining authentic brand representation. Managed relationship development and campaign coordination across 20+ active partnerships simultaneously.
30% ↑
Monthly sales attributed to influencer program
3.5x
ROAS on influencer investments