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After graduating from UCLA in 2020, I joined a luxury food startup as employee #2, where I managed everything from product development to launch. I learned how to build processes from scratch, succeed with limited resources, and adapt quickly to the shifting needs of a growing startup. The role gave me room to be both inventive and resourceful.
That foundation carried into my next roles. At Mage, I joined as the first marketing lead and employee #6, positioning our AI platform before the broader wave of adoption. This required us to market both the product and the possibilities of AI/ML itself. I built the marketing engine from the ground up: leading SEO strategy and implementation, developing partnerships with media and open-source contributors, and growing a community of over 7,000 data professionals through creative digital marketing.
I later joined Underline, where I expanded my scope and marketed to a broader, more diverse audience base. I experimented with messaging across digital channels, events, and out-of-home campaigns, gaining a deeper understanding of how to adapt strategy across different formats and funnel stages.
I returned to Mage with a more strategic lens, leading full-funnel demand programs for Mage Pro. My focus was on combining product, lifecycle, and ABM strategies—building campaigns across email, paid media, and in-product surfaces, and using AI tools to scale messaging for different user segments. I helped transition the company's marketing motion from open-source education to demand capture, aligning brand and performance efforts around growth.
Starting my career at early-stage companies taught me how to stay flexible, adapt to a wide range of situations, and approach challenges with both creativity and analytical rigor. I focus on generating innovative ideas, thinking through their implications, and using tools like LLMs and agents as force multipliers to optimize the marketing workflow.
About Me
I specialize in building AI-enhanced growth engines at early-stage startups, combining sales development, lifecycle automation, and multi-channel marketing to drive measurable revenue and user engagement.


Get in Touch
My focus is on driving Revenue Through Growth, Sales & Marketing
Hey, I’m John Hinek
About Me
After graduating from UCLA in 2020, I joined a luxury food startup as employee #2, where I managed everything from product development to launch. I learned how to build processes from scratch, succeed with limited resources, and adapt quickly to the shifting needs of a growing startup. The role gave me room to be both inventive and resourceful.
That foundation carried into my next roles. At Mage, I joined as the first marketing lead and employee #6, positioning our AI platform before the broader wave of adoption. This required us to market both the product and the possibilities of AI/ML itself. I built the marketing engine from the ground up: leading SEO strategy and implementation, developing partnerships with media and open-source contributors, and growing a community of over 7,000 data professionals through creative digital marketing.
I later joined Underline, where I expanded my scope and marketed to a broader, more diverse audience base. I experimented with messaging across digital channels, events, and out-of-home campaigns, gaining a deeper understanding of how to adapt strategy across different formats and funnel stages.
I returned to Mage with a more strategic lens, leading full-funnel demand programs for Mage Pro. My focus was on combining product, lifecycle, and ABM strategies—building campaigns across email, paid media, and in-product surfaces, and using AI tools to scale messaging for different user segments. I helped transition the company's marketing motion from open-source education to demand capture, aligning brand and performance efforts around growth.
Starting my career at early-stage companies taught me how to stay flexible, adapt to a wide range of situations, and approach challenges with both creativity and analytical rigor. I focus on generating innovative ideas, thinking through their implications, and using tools like LLMs and agents as force multipliers to optimize the marketing workflow.

My focus is on driving revenue through growth, sales & marketing
Learn More
Get in Touch
Hey, I’m John Hinek
I specialize in building AI-enhanced growth engines at early-stage startups, combining sales development, lifecycle automation, and multi-channel marketing to drive measurable revenue and user engagement.